Tactical expertise informs strategy, and strategy informs execution. When tactics and strategy are siloed, success is limited. Learn how marketing strategy, creative, data and media impact campaign success.
With Apple’s pending iOS 14 updates and the removal of IFDA, advertisers no longer have reliable, built-in tracking capabilities. Here’s how to prepare for aggregated event measurement in Facebook.
What’s the key to lasting success in digital marketing? To celebrate Closed Loop’s 20th anniversary, we spoke with Director of Advertising Amy Konefal. With 14+ years at Closed Loop, she shares insights on industry evolution, agency growth, and building professional resilience.
The last 20 years at Closed Loop have truly been rewarding. As we look forward to the future, our commitment to service excellence is renewed. To celebrate this milestone, we’ve illustrated our achievements in this infographic.
Closed Loop recognizes 20 years of service excellence and announces its continued promise to achieving exceptional results.
In this issue, we highlight our recent Ad Age Best Places to Work achievement, the importance of bidding on brand terms and landing page best practices.