Author: Kerri Amodio

3 Ways to Level Up Your First-Party Data

A cookieless world is coming, and advertisers have to rely on first-party data for more sophisticated ad targeting and performance optimization. Discover three advanced strategies for leveling up your first-party data today.

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6 Audiences You Should Exclude from PPC Advertising

Most people are aware of how powerful audience targeting can be already. At Closed Loop, we’ve seen massive increases in ROI and lead volume from layering audience targeting on to our clients’ campaigns. But we’ve also realized how powerful it can be to exclude certain audience targets as well. That type of inverse thinking doesn’t come naturally to most of us. 

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