What the Evolution of AI Is Exposing in Paid Media
The evolution of AI has transformed more than tech stacks. It’s exposing strategy gaps in paid media, creative and visibility. Here’s what top experts are doing differently.
Image source: Closed Loop
Selbe Dittman
Roseville, CA — Combining storytelling, strategy and scroll-stopping creative is our bread and butter at Closed Loop. When Clover came to us and said “We need to show the chaos of running a small business,” we said, “No problem.”
This understanding of the client’s wants, the audience’s challenges, and the solution Clover provides birthed three 30-second ads in a campaign dubbed “Behind the Business,” which ran across targeted CTV and online placements.
These ads captured the hustle and bustle of business ownership, so much so that the series won three Silver Telly Awards in Branding, Promotional and B2B categories.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from across video platforms, television, streaming networks and production companies. Winners were chosen from a pool of over 13,000 entries across the globe. This is Closed Loop’s third time winning the award, with previous awards for Clover “Kitchen” and Clover “Shoe”.
“Behind the Business” Production Credits:
Creative Director
Jeremy Olson, Closed Loop
Director & Executive Producer
Sherri Ogden, Closed Loop
Director of Photography/Cinematographer
Joe Baran, Closed Loop
Art Director & Motion Graphics
Amanda Meyer, Closed Loop
View the official listing here.
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The evolution of AI has transformed more than tech stacks. It’s exposing strategy gaps in paid media, creative and visibility. Here’s what top experts are doing differently.
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