CTV is exploding as one of the fastest-growing channels for advertisers post-pandemic. By 2023, experts predict that CTV devices will constitute half of the digital video consumption among US adults.
Once upon a time, TV advertising was solely for the big brands with massive budgets. However, the rise of streaming TV on popular platforms like Hulu, Disney+, Sling and Roku has made TV advertising more accessible for big and small brands, with the option to target audiences effectively. Thanks to multiple platforms, different buys and creative opportunities for testing, savvy advertisers are leveraging CTV as part of their full-funnel marketing strategy.
Brands must be where their customers are. And that’s why our Closed Loop digital advertising experts created The Ultimate Guide to Breaking Into CTV to provide the knowledge, strategy and insight brands need to make CTV a valuable asset in their media mix.
By the end of this guide, you’ll be able to:
Leverage CTV in your media plan and get rewarded with sophisticated targeting capabilities, real-time reporting and more engaged customers.
Stefanie drives campaign impact through innovation by streamlining processes and driving efficiencies. As a 12-year-veteran in digital marketing on the client and agency side, she has helped multiple companies like Hilton Worldwide, Aveda, Clinique, Too Faced and Bobbi Brown across luxury, travel and hospitality verticals. Her specialties include programmatic and display advertising.
Taking a holistic approach to strategic planning, Tommy finds creative ways to connect advertising efforts to business goals for Closed Loop clients. His experience in paid search, paid social, programmatic and B2B/B2C lead generation strategies provide intellectual insights for various verticals with multiple target goals.
At Closed Loop, Amanda manages all programmatic buys through DV360. Her favorite part of media buying is overseeing planning and optimizations to ensure campaign success. The New England native finds excitement in locating new audiences, placements and out-of-the-box ways to reach customers.
Stella assists with the growing programmatic needs of brand partners at Closed Loop by creating and executes successful campaigns to meet clients’ goals. The University of Connecticut graduate is devoted to increasing ad efficiency and optimizing campaigns to serve key audiences.
Running campaigns without Offline Conversion Tracking is like fishing blind—uncertain and inefficient. Learn how OCT connects CRM data to ad platforms, helping CMOs optimize for real business impact, from quality leads to closed deals.
The B2B landscape is relentless, and mediocre video production won’t cut it. Learn why scaling high-quality video production is essential to drive ROI, stand out, and stay competitive in today’s paid media game.
Misaligned metrics and fragmented strategies aren’t just inconvenient—they’re costing your marketing team revenue and results. Explore the root causes of data chaos and learn how to align your metrics for paid media success.
AI tools promise automation and efficiency, but without human expertise in creative, strategy, and oversight, they amplify inefficiencies. Learn how to balance AI’s strengths with human intervention to drive results.
Amanda Meyer, Closed Loop Art Director, shares her insights on what it takes to turn a brand’s vision into compelling storytelling on screen.
Closed Loop has been named one of Ad Age’s Best Places to Work 2025 for the seventh consecutive year. Learn more about our achievement.