CTV is exploding as one of the fastest-growing channels for advertisers post-pandemic. By 2023, experts predict that CTV devices will constitute half of the digital video consumption among US adults.
Once upon a time, TV advertising was solely for the big brands with massive budgets. However, the rise of streaming TV on popular platforms like Hulu, Disney+, Sling and Roku has made TV advertising more accessible for big and small brands, with the option to target audiences effectively. Thanks to multiple platforms, different buys and creative opportunities for testing, savvy advertisers are leveraging CTV as part of their full-funnel marketing strategy.
Brands must be where their customers are. And that’s why our Closed Loop digital advertising experts created The Ultimate Guide to Breaking Into CTV to provide the knowledge, strategy and insight brands need to make CTV a valuable asset in their media mix.
By the end of this guide, you’ll be able to:
- measure CTV ad performance the right way
- understand the platforms available to advertisers
- set up test budgets to drive scale and performance
- target the right customers with first and third-party audiences
Leverage CTV in your media plan and get rewarded with sophisticated targeting capabilities, real-time reporting and more engaged customers.