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Tag: iOS 14

Aggregated Event Measurement in Facebook: What You Need to Know

With Apple’s pending iOS 14 updates and the removal of IFDA, advertisers no longer have reliable, built-in tracking capabilities. Here’s how to prepare for aggregated event measurement in Facebook.

The Facts: Facebook and Apple iOS14

Apple’s iOS 14 is coming, and it’s changing the way advertisers measure the performance of Facebook Ad Campaigns. Get the clear facts about the situation and how you should proceed with recommended steps.

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