Creative Strategy

Break through the noise with eye-catching, thumb-stopping creative

Stand out from your competitors

Don’t let bad creative keep your digital ad programs from achieving their full potential. A comprehensive creative strategy will propel your brand by capturing attention amongst your key audiences.

Not sure what you need? Our initial creative audit will help determine the right strategy, ad formats, and messaging to meet your brand goals.

Our Creative Strategy Engagements Include:

Comprehensive Creative Audit

After reviewing your brand goals and objectives, we’ll conduct an audit of your digital ecosystem by analyzing your creative against top competitors. The audit will identify areas for improvement, gaps in competitive creative and set forth creative and execution best practices.

Content Strategy Development

Next, we’ll develop a robust content strategy framework & corresponding editorial calendar.

This includes:

  • Recommended content franchises (recurring themes & storylines)
  • 5+ creative territories per franchise
  • Executional considerations / Examples of best-in-class content
  • Platform Roles & Goals
  • POV on Production & Media specs
  • Recommended creative flighting and post cadence

Creative Asset Development

With the creative strategy at hand, we’ll create digital assets to fit your full-funnel digital media program. Our team of design partners will work to bring the strategy to life from full production and animated video to banner ads and social media images.

  • Video Editing
  • Video Creation
  • Voice-Over Talent
  • Music Licensing
  • Social Media Image & Motion Graphics Creation
  • Script & talent selection recommendations for host-read ads

Ongoing Management, Testing & Optimization

Upon launch of your creative, we’ll carefully test and continually optimize with Forager technology.

  • Image, Message and Ad Format testing
  • Landing Page recommendations & testing
  • Media mix analysis & optimization

“I have used Closed Loop for search marketing, online advertising, web design, usability reviews, customer surveys, ROI analysis, online focus groups and more. I would recommend Closed Loop Marketing to any organization looking to take their online marketing efforts to the next level.”
Jeff Hackett
Bank of America
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