Making the Case for the Marketing Budget

Economic uncertainty, headwinds, pressure — we’ve all heard these buzzwords in the B2B marketing landscape. Headlines have shouted that marketing budgets are being cut, but the reality is that they’re being challenged and scrutinized.

In this candid, inaugural fireside chat, Closed Loop CEO Amanda Evans sat down with Sydney Sloan, G2’s CMO, and Ty Heath, LinkedIn’s B2B Institute Director, to discuss how marketers can better communicate with finance, align on goals and resonate with the C-suite.