You can’t meet your paid media KPIs without a sufficient budget. But if you aren’t using your organization’s revenue goals and financial metrics to inform your budget requests, making a
compelling case to your CFO is easier said than done.
With the right approach, you can secure marketing spend while building a strong relationship with finance. In this playbook, we’ll cover strategies to align your paid media budget with your CFO, including insights from Paul Brown, Closed Loop’s VP of Finance.
With this ebook, you’ll get a clear picture of: