A CMO’s Guide to an Agency Digital Advertising Audit
What is a digital advertising audit and why should you get one?
An advertising audit is a high-value activity that seeks to uncover missed opportunities, wasted spend and misalignment with your advertising goals.
Many agencies offer a digital advertising audit as a first step toward a long-term partnership. Through an audit, you can get a feel for the agency’s methods and strategies as well as how they approach working relationships.
With this ebook, you’ll get a clear picture of:
How an audit maximizes digital advertising ROI
Common mistakes to avoid during a digital advertising audit
How CMOs can get the most from an audit
Plus a bonus checklist for evaluating a digital advertising agency.