Download the Ebook

A CMO’s Guide to an Agency Digital Advertising Audit

What is a digital advertising audit and why should you get one?

An advertising audit is a high-value activity that seeks to uncover missed opportunities, wasted spend and misalignment with your advertising goals.

Many agencies offer a digital advertising audit as a first step toward a long-term partnership. Through an audit, you can get a feel for the agency’s methods and strategies as well as how they approach working relationships. 

With this ebook, you’ll get a clear picture of:

  • How an audit maximizes digital advertising ROI
  • Common mistakes to avoid during a digital advertising audit
  • How CMOs can get the most from an audit


Plus a bonus checklist for evaluating a digital advertising agency.

Get Your Free Ebook