COVID Sucks: Here’s How We’re Taking A Stand
Share on facebook Share on twitter Share on linkedin Share on email I’ll be honest: I’m sick and tired of thinking about COVID. I’m sick
Share on facebook Share on twitter Share on linkedin Share on email I’ll be honest: I’m sick and tired of thinking about COVID. I’m sick
Watch an exclusive discussion where the nation’s top marketing leaders will share how leading brands are navigating the shifting media landscape.
Share on facebook Share on twitter Share on linkedin Share on email In this post If you’ve been in the social advertising space for a
Watch this exclusive discussion where the nation’s top marketing and product leaders discuss how to address all stages of the funnel (both B2B and B2C) during the COVID-19 crisis.
Needless to say, there’s been a dramatic shift in online behavior over the last several weeks and marketers are quickly adapting. But where to focus efforts in this new reality? With so many changes happening so quickly, what should advertisers do?
Most marketers know the power of audience targeting, but strategic exclusions can be just as impactful. At Closed Loop, we’ve seen massive ROI and lead volume gains by refining both who we target—and who we don’t. This inverse approach isn’t always intuitive, but it’s a game-changer.