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Author: Caille O'Leary

3 Marketing Analytics Trends to Watch in 2025

Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today.

Marketing Analytics and Generative AI: What’s in Store for Marketers

Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and Tellius.

4 Tips to Build a Data-Centric Culture in Your Agency

Here’s how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.

Top 4 Data Challenges Among Agency Clients

It’s critical to avoid common data challenges to stay on track. Here are the most frequent issues our clients face and how to overcome them.