About > Amy Kapell Amy Kapell VP, Client Strategy and Communication

Amy synthesizes the contributions of Closed Loop’s design, UX, creative, and strategy teams, creating comprehensive plans for improving the user experience, usability, and conversion rates of large- and enterprise-level websites. She enjoys “going native” on large-scale projects, becoming a de facto member of our clients’ internal marketing, web development, and creative teams.

Amy has eight years of experience in online marketing and more than 10 years of experience in project management. She holds a bachelor’s degree in anthropology and communication from the University of Michigan-Dearborn and a master’s degree in communication from Eastern Michigan University.

After completing her education in 2006, Amy heeded the call of the West and moved to California to join Closed Loop. In 2009 she decamped to Wales, where her husband wrote his PhD thesis and she worked remotely on a California schedule. In 2012, the duo returned to the US bearing a Welsh cat and 630 pounds of books.