Content Syndication

Showcase your thought leadership & drive leads

Content syndication is a great way to get your content in front of the right target audience and trusted publishing partners. Generate more business leads by attracting high-value readers and boosting traffic through expansive content distribution across the web.

A trusted partner

Managing vendor relationships can be time-consuming and overwhelming. Whether it’s creative development, vendor selection, media planning or lead management, our team is here to help you build and execute an informed content syndication strategy aligned to your unique needs.

We support ABM goals by using filters based on various criteria. Get the right counsel and insight to achieve your content syndication goals.

Our Content Syndication Engagements Include:

Comprehensive Media Plan Development

After reviewing your goals and objectives, we’ll create a comprehensive media plan to reach the right audience at the right time.
  • Initial audit of existing ad campaigns
  • Competitive review & insights
  • Media strategy & plan development
  • Budget recommendation

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Vendor & Budget Management

With clear visibility into full funnel performance including brand lift, we’ll allocate your budget to the best performing networks and negotiate the best price for direct buys.

  • Transparency into budget allocation & spend pacing
  • Budget recommendations and management
  • Pricing negotiations for direct buys
  • Negotiate custom publishing opportunities

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

  • Cross network budget management and recommendations
  • Asset & message strategy and testing
  • Landing page recommendations & testing
  • Lead deduplication, cleaning & submission
  • Brand safety exclusions

Case Study

ABM AD STRATEGY TO SUPPORT ABM SALES STRATEGY
Client Goals
Our Strategy

Closed Loop created an ABM strategy using Programmatic Display, Video, LinkedIn and Content Syndication across 11 different media platforms.

A combination of video, newsletter, banner ads, text ads and sponsored content targeted users based upon company names, behavioral, intent and contextual signals.

Results

+22K

Content syndication leads 

+1.7K

Companies engaged with video & display ads

60%

View Rate for in-stream video ad units

“Working with Closed Loop has been a dream come true! I have participated in many similar projects and Closed Loop's professionalism, organized approach, responsiveness, and sheer talent are all quite impressive.”
Rebecca Ramme
Lumens

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Ready to Unlock Your Potential?
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