In this article on imediaconnection.com, Lance Loveday weighs in on the tools currently available for landing page testing, and why companies aren’t making more use of them to increase conversion rates and business results.
- Advertisers often spend countless hours and hundreds of thousands of dollars only to direct traffic to a sub-par landing page
- Landing page testing leverages technology to test various design combinations in order to find the best recipe for success
- These platforms are not easily interchangeable and have different capabilities that might or might not be in line with your marketing philosophy
Read the full article here: http://www.imediaconnection.com/content/27475.asp