Articles > Digital Advertising Bing a Google-Killer? Get Real.

Yes, this is another article about Bing. But I’m going to take a different spin. Instead of doing another expert review of the quality of the results and the cool interface like all the other search geeks (I use the term with affection), I want to review Bing the way that normal people will. So I’m going to take off my search expert hat and approach Bing from the perspective of the average user, who has very different concerns and motivations than the average search expert—starting with the fact that they don’t give much conscious thought to them at all. Because let’s face it: while every search geek in the world has been checking Bing out this week, our moms don’t even know it exists yet.

(Read the full article on Search Engine Land, here: