The Average Audit Reveals at Least 40% Upside
Make sure you are getting the absolute highest lead volume and ROI. You owe it to yourself to know what’s working and what isn’t with your campaigns.
Our comprehensive audit includes over 50 data visualizations. It will pinpoint areas of opportunity to help you grow qualified leads and maximize ROI. When the report is complete, we’ll present the results over a web conference and send you the full document.
A Simple, Convenient Audit Process
We make the audit process simple. We just need read-only access and a brief introduction meeting to get the information we need to run the audit and decide which channels you’d like included (Search, Social, Display, etc.). The whole process takes about a week. If everything looks good in your campaigns, we’ll tell you so. If there’s an opportunity to improve, we’ll show you exactly where it is and how to do it. If you’d like Closed Loop to manage your campaigns, we can do that too!
Our reporting is powered by Forager, our proprietary data-analysis technology that creates beautiful reports that you can understand at a glance.
The audit covers over 30 areas
- Key Metrics (Impression Share, Spend by Match Type, CPA)
- Channel Strategy (Full Funnel Coverage, Spend Distribution)
- Budget Coverage (Budget vs. Competition, Opportunity)
- Account Structure (Campaign & Ad Group Organization)
- Account Settings (Dayparting, Ad Rotation, Distribution, Geotargeting, etc.)
- Bidding Strategy (Machine Learning Optimization, Bid Adjustments)
- Keyword Strategy (Match Type, Depth, QS, Search Query Reports, etc.)
- Audience Strategy (Depth, Layering, Remarketing, etc.)
- Remarketing Strategy Campaigns (Nurture, Re-engagement, etc.)
- Placement Targeting (Brand Safety, Targeted & Negative Placements)
- Display & Video Campaigns (Placement, Ad Formats, Multivariate Ad Testing)
- Ad Creative (Continuity, Testing, Differentiation, CTA, Automation, etc.)
- Landing Pages (Continuity, Design for Conversion)
- Tracking & Metrics (Conversion tracking, GA Usage)