Articles > Digital Advertising A Plea To Stop Dissing Your Customers

Cross-posting my article from Search Engine Land here…

Dear Search Marketers:

I’m worried about us.

The way we’ve started talking about our target audience has me concerned that our priorities may be out of whack. By target audience I don’t mean our clients or employers. I mean the people to whom we’re marketing—the human beings performing the searches and on whose backs we make our living.

I’ve been wanting to address this issue for some time, but haven’t done so for fear of offending people. But I’m over that. So here’s the potentially offensive stuff…

Read the full column at SearchEngineLand.