Seeing through the customer’s eyes.

Want to validate concepts before you build? Compare options and select the most effective? Uncover hidden opportunities and competitive challenges? Closed Loop research and testing services hold a mirror up to new and existing approaches, revealing what works, what doesn’t, and how to make the changes that get results.

Closed Loop research and testing engagements cover a range of customer experiences—online, mobile, and real-world interactions and how the customer moves among them. Our projects range from quick, agile, iterative tests to deep research studies incorporating multiple tools and methodologies.

Research and testing can include one or more of the following services:

  • Eye tracking
  • Usability testing
  • Heuristic reviews
  • Conversion optimization reviews
  • Information architecture research and testing
  • Field studies
  • Competitive analysis

The right fit

Research and testing clients typically come to us with a major strategic question about customers or products. Early engagement in a project lets us recommend a research approach that delivers the best possible intelligence. Sometimes this means straightforward usability testing; other times we’ll approach a question using multiple methods. Either way, clients typically budget at least $10K for this type of engagement.

What we’re working on now

We just finished a rapid investigative user research project for a software provider, uncovering several ways to improve how the company promotes and delivers its free trial software. Changes are in process now and are expected to raise installation rates significantly.
We recently conducted a study of a major financial services company’s account creation process. The research included live moderated usability testing, eye tracking, and user interviews.

Contact us about user research and usability testing >